Housed in an iconic building retaining its original 1964 design, the hotel, designed by Venice-based Sean Knibb, is the first to draw inspiration from the distinct Korean culture of its surrounding neighborhood. LINE LA is a hotel created by the Sydell Group, located in the Koreatown district of Los Angeles. Alfred's quest for global hydration domination continues next month with the opening of the newest Alfred Tea in Brentwood, California. Five years later, with the addition of a new sister concept, Alfred Tea, and strategic shop expansion around LA, Austin and Tokyo, the company has grown to twelve locations globally. Taking a particular interest in a then deemed "unusable" underground office space on charming, tree-lined Melrose Place, Zad transformed the spot into a premier coffee destination to see and be seen for celebrities, influencers, tourists and the Instagram-obsessed. Alfred Coffee was launched in 2013 by commercial real estate developer turned serial entrepreneur, Joshua Zad. All Alfred locations represent their respective neighborhoods around town while staying true to the Alfred brand. "We're thrilled to be working with Sydell Group for a second time and look forward to another successful collab."īorn in January 2013 Alfred prides itself on top-notch customer service, a fine cup of coffee, and of course, skillfully crafted experiences. "The jazzy interiors and millennial-facing initiatives at the LINE LA make it a natural fit for the Alfred brand - our synergies are undeniable and the potential is staggering," said Joshua Zad, CEO and Founder of Alfred Coffee and Alfred Tea. The menu features all of Alfred's signature drinks, including their world-famous iced vanilla latte, 'matcha in a coconut' and its chocolate-dipped waffle cone coffee cups. Located on the ground floor of the hotel, the shop is as convenient and welcoming to passersby and office inhabitants as it is inviting to hotel guests. The LINE LA in Koreatown is a prime location for the ever-popular coffee joint, surrounded by forward looking restaurants (Here's Looking At You, Cassell's Hamburgers) and supported by a robust calendar of hip cultural happenings all in a booming neighborhood of LA. The Koreatown shop is the second location with the LINE, following a successful launch within the hotel's brand new Austin, Texas property in June 2018. 13, 2018 /PRNewswire/ - Alfred Coffee, a globally recognized coffee destination and the leader in fashionable caffeination, is expanding its empire with the opening of its eighth location at the LINE LA in Koreatown today. Mark and Jonnie Houston also operate The Speek, a special event venue inside the Line, as well as numerous Hollywood establishments like La Descarga, Pour Vous, and No Vacancy.LOS ANGELES, Aug. Paco Versailles, a collaboration between guitarist and composer Vahagni, and songwriter/producer Ryan Merchant of Capital Cities, will open the venue with a four-month residency, performing every first Thursday of each month. The hotel’s overseeing chefs Josiah Citrin and Richard Archuleta compile vegan-only dishes that feel snacky and fun, like a cashew cheeseburger and mushroom lettuce tacos. A gold-dust swirled coupe glass blends gin, vodka, and fino sherry while a Tiki-looking Blue Hawaiian has all the right colors. The setting here seems more focused on nightly live entertainment, with a supper club-style stage and retro dance floor.ĭrinks come from Adam Fournier, formerly of NoMad LA, who hopes to elevate bad 1970s cocktails, with a bit more modern balance and character. Walk into the space and see a pastiche of textures, colors, and furniture that feels weirdly futuristic in the way that only the Houston brothers can pull off. The fraternal twins already run Breakroom 86 in the building, so adding this Art Deco-cum-disco lounge in the former Pot space makes sense. Koreatown’s nightlife gets a new jolt on February 14 with Kiss Kiss Bang Bang, a truly over-the-top club inside the Line Hotel from prolific operators Mark and Jonnie Houston.
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